Selling FAQs

HomeSell Pro

How does the HomeSell Pro differ from a private sale?

HomeSell Pro provides a dedicated licensed agent who handles all aspects of the sale, including property appraisal, pricing advice, marketing, buyer follow-ups, negotiations, and sale paperwork. The only thing we ask you to do is handle property viewings.

What additional marketing exposure does HomeSell Pro offer?

As a HomeSell Pro client, you receive greater exposure through additional marketing avenues that are not available to private sellers, such as realestate.co.nz, oneroof.co.nz, and homes.co.nz.

How is HomeSell Pro different from a traditional real estate agency?

HomeSell Pro offers the same benefits as a larger corporate agency, including premium marketing exposure and experienced licensed agents, but at a fraction of the cost. We include more property documentation for a smoother sale. One key difference is that our sellers generally walk buyers through the property themselves, allowing our agents to focus on buyer follow-ups, negotiations, and sale documentation.

Will my property gain as much exposure as it would with a traditional agency?

Absolutely! Our marketing includes prominent street signage and exposure on all major New Zealand property websites such as Trade Me (Gold level), realestate.co.nz, oneroof.co.nz, homes.co.nz, and homesell.co.nz. We also leverage social media platforms like Facebook and Instagram to reach thousands of additional potential buyers.

Does HomeSell Pro list commercial properties and businesses for sale or manage rental properties?

Currently we focus on residential and lifestyle property sales. We’ll let you know if this changes.

Costs and fees

How much does HomeSell Pro cost?

HomeSell Pro charges a flat fee of $11,500. You can choose to add optional extras such as Auction, hosted viewings or extra marketing if you wish.

Are there any hidden costs?

No, there are no hidden costs, and our fees are inclusive of GST.

Do I pay upfront or when the property sells?

You pay $1,500 upfront as a contribution to marketing (plus any optional extras), and the balance is paid only upon a successful sale.

How does this compare with a traditional agency?

Most traditional agencies charge between 2-4% of the sale price, plus marketing costs, admin fee and GST. Check our or fees comparison calculator to see what you’ll save and imagine what you could do with the savings!

Selling process

Do you offer appraisals prior to listing?

Yes, we provide a detailed appraisal for your property with comparable sales/listings, and it's obligation-free.

Can I sell by Auction or Tender with HomeSell Pro?

Yes, we offer both Auction and Tender as methods of sale. On-site auctions generally cost around $850 as an extra upfront fee and we can offer online auctions as well.

How long does it take to get my property on the market?

The process typically takes about a week to complete, including the appraisal, agency listing agreement, AML checks, photography, and designing the marketing campaign.

How long will my property take to sell?

The time it takes to sell your property depends on various factors, such as market conditions, chosen method of sale, property presentation, and pricing. HomeSell Pro's average sale times are similar to industry averages.

Will I get the best price for my property?

Our experienced agents work hard to achieve the best result for your property, utilizing various strategies like multi-offer situations, auctions, deadline sales, and negotiations to ensure the best price and most suitable terms.

Who will show the buyers/inspectors through the property?

Generally, our sellers show the property to buyers and open up for inspections. Our agents focus on buyer follow-ups, negotiations, and paperwork, while providing tips and advice to sellers for property viewings.

What if I am unable to show buyers through myself?

For an additional $2,500 on your success fee (only payable on a successful sale), HomeSell Pro offers a 'Hosted viewings and opens' option in many areas, where our agents will handle property viewings for you. Contact us for more information.

Is there an agency listing agreement and can I cancel?

Yes, we have you sign a sole agency agreement, usually for the standard 90 days. However, should you choose to cancel for any reason, you can do so at any time. We simply ask for 7 days notice in writing.

Our agency

Is HomeSell Pro a New Zealand company?

Yes, HomeSell Pro is proudly 100% New Zealand owned.

How long has HomeSell Pro been around?

HomeSell Pro was founded in 2018 to provide a professional low-cost option for sellers who prefer agent assistance or simply don’t have the time or inclination to sell privately.

How does HomeSell Pro differ from other low-fee real estate agencies?

Most other low-cost agencies have their agents do everything a traditional agent does for less money, making it hard to attract good agents. HomeSell Pro agents are focused the skilled part of the process; appraising, buyer follow-ups, negotiations, and paperwork, while you host property viewings yourself. This allows our team to sell more properties for a fairer fee.

Our Team

How experienced are our agents?

Our licensee salespeople and agents have at least 5 years of industry experience. The HomeSell Pro system allows them to handle a higher number of properties, providing them with greater experience and more confidence to handle the variety of situations that can crop up during a sale campaign.

Do HomeSell Pro agents carry the same duties and responsibilities as other agents?

Yes, our agents carry the same duties and responsibilities as other licensed agents.

Will the HomeSell Pro agent meet me in person?

If your property is convenient to one of our agents, they will usually arrange an in-person visit, otherwise they will provide an online appraisal using video call walk-throughs, property photos and property data.

HomeSell Pro Marketing

What is included in the upfront marketing fee?

Our comprehensive marketing package includes property sale documents (LIM, title, rental appraisal plus S&P Agreement), professional photography, floor plan, well-written listing descriptions, high-profile marketing on top property portals (e.g., Trade Me, realestate.co.nz, oneroof.co.nz, homes.co.nz), targeted social media campaigns, custom street signage, open home kit, property e-brochures, and access to your customer dashboard, My HomeSell.

Can I customize the marketing options to suit my property?

While our marketing package is usually sufficient for most properties, we offer a range of optional extras such as aerial photography, virtual tours, online upgrades, and more. Contact us for further details.

Can I use my own professional photos or LIM report?

Yes, if your professional photos meet our standards, you can use them. We generally prefer to order a new LIM report to ensure it's the latest version, but we can consider using an existing one if suitable.

How long will my marketing last?

There is no time limit on your marketing.

HomeSell Go

How long has HomeSell been helping people sell privately?

Since February 2002, thousands of properties have been marketed privately using HomeSell - saving owners millions in real estate fees. By cutting out the ‘middle man’ private sellers are discovering just how easy they can achieve a successful outcome, commission-free.

What is your success rate?

Statistically, our clients have achieved confirmed sales at a similar rate to that achieved by a real estate agents. This rate can fluctuate depending on property market conditions.

What happens if I need help?

Our highly experienced team, including licensed agents with vast industry experience, are there to support you throughout the entire marketing process. If you have any questions on any aspect, then we are only a phone call or email away.

Real Estate agents say that buyers don’t like dealing with private sales

Well they would say that wouldn't they! Our success rates don’t indicate this at all and in fact many buyers say how much they enjoyed talking to the owners about things that only they would know. HomeSell customers are kitted out with everything required to make it simple and comfortable for the buyers to get the info they need, view the property and to submit informal offers before the solicitors handle the legal aspects.

Does this take up a lot of time?

Regardless of the method you use to market your home, it will still involve a tidy up and some market research on pricing. Whether you hold your own open home or fill in an hour wondering how many people went through with an agent, it is still a similar time commitment and a pretty good hourly rate when considering your savings of $25,000+ in standard real estate fees and commission costs*.

Why do I need HomeSell to help me sell privately?

There is so much more to selling a property than taking a bunch of photos and creating your own online listing. HomeSell provides affordable marketing packages designed to save you time, money and effort, whilst ensuring you have the best chance of a successful sale.

We provide experienced upfront advice around recent local sales data, methods of sale and presentation tips. You'll then get professional photography and copy writing, high profile online advertising, social media exposure, signage, brochures, open home gear, online offer tools and more!

We make it easy for the seller and most importantly we make it simple and comfortable for the buyer. HomeSell provides helpful advice, combined with years of experience and success in private sales.

* Savings is based on based on HomeSell's median sale price of $850,000 and a standard agent commission of 4% on first $400,000, 2% on balance of sale price, agency admin fee of $500 plus GST, totalling $29,250 incl GST (agency marketing not included).

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The HomeSell Difference

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Want to
go it alone?

With HomeSell Go you get everything you need to sell your property without an agent and save thousands in the process.

Want to
leave it to us?

With HomeSell Pro you can let our experienced Licensed Agents take the stress out of selling. You handle the buyer viewings and we’ll do the rest (including free marketing).

Unsure of
Go or Pro?

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Selling & Buying Advice

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What type of home do I want?
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How to effectively price your home
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Frequently asked questions when buying a house privately at Auction
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